Project Phase: Planning
Clienty has decided to change their company name due to potential customer perceptions that the name limits the service to athletes. In order to make the company name have a more universal demographic the client has requested to change the company name.
The client has expressed that they are very happy with how universal the current logo is and that they wish to carry it across to the new company name.
In order to complete this transition successfully, With the removal of "Sports" from the company name, I have recommended once again that we move away from any high-contrast branding like what is currently being used on the business card.